Od svojih početaka na polju poliuretana, SYNTHESIA je snažno posvećena internom istraživanju i razvoju i trenutno je jedna od retkih nezavisnih kompanija u industriji sa sopstvenom tehnologijom.
Ova strateška politika je takođe dovela do naknadne primene proizvodne jedinice zasicćenog poliestera. Kompanija je razvila široku paletu inovativnih proizvoda visokih performansi kako bi ponudila rešenja i zadovoljila potrebe kupaca. Naši proizvodi su u osnovi namenjeni obući, fleksibilnom i zahtevnom CASE tržištu.
Ključ uspeha SYNTHESIA ogleda se u četiri oblasti: velikom i dobro odabranom portfelju, snažnoj izvoznoj orijentaciji, inovacijama usmerenim na otkrivanje i prilagođavanje potrebama tržišta i snažnoj operativnoj efikasnosti.
Since its beginnings in the field of polyurethanes, SYNTHESIA has been strongly committed to in-house research and development and is currently one of the few independent companies in the industry with its own technology. In the 70s it started a strategy of downstream vertical integration, in order to have a certain degree of autonomy in some raw materials.
This strategic policy also led to the subsequent implementation of the saturated polyester manufacturing unit. The company has developed a wide range of innovative, high performance products, in order to offer solutions and benefits to customers. Its products are basically aimed at the shoe, flexible, rigid and CASE markets.
The keys to the success of SYNTHESIA have always revolved around four areas: a large and well selected portfolio, a strong export orientation, innovation aimed at detecting and adapting to market needs, and strong operating efficiency.